SEO

A local business needs to have its contact information present on every page of the site. That means name, address, phone number. This makes it easy for your customers to contact you without digging through unfamiliar navigation. It also helps the search engines understand that you are a local business and give you a boost accordingly.

The best place to put this information is together in the footer of your site. If you have a look at the bottom of this page you’ll see it on the right. Name, address phone number.

Ok, you may already have that in place, but is is just regular text or a Rich Snippet?

Rich Snippets are used by Google & Bing to better understand your website and enhance your search engine listing. Rich Snippets are often the reason you see some search engine results look a little differently, whether that’s a bulleted list, star reviews or a product image.

Rich Snippets are a small piece of code added to html tags that aren’t visible to the visitor. If you view the source of the page, you can see them if you’re really interested.

If you run your website on wordpress and your theme allows for footer widgets, just insert a text widget, copy & past the following and change the highlighted text to your details.
<div class=”vcard”>
<a class=”url fn n” href=”http://www.yourdomain.com”><div class=”org”>Business Name</div></a>
<div class=”adr”>
<div class=”street-address”>Street Address</div>
<span class=”locality”>Suburb</span> <span class=”region”>STATE</span> <span class=”postal-code”>Postcode</span>, <span class=”country-name”>Country</span>
</div>
<div class=”tel”>Phone Number</div>
</div>
It’s fairly self-explanatory, but basically, you’re using

Read more at Rich Snippets With Regard To Home Business Websites

One of the central pillars of SEO until now has been the html “nofollow” tag. It is used to direct “link juice” to flow where you want it to. Many people in SEO (including myself) are liberal users of this tag. It ties in with the whole PageRank debate and whether PageRank is relevant anymore.

You know what a “nofollow” tag looks like… <a href=”…” rel=”nofollow”… >. It is a signal to a search engine spider that it must not leave the site to check out that link. The tag has been used for things like affiliate links, links to authority sites like wikipedia (on the theory that they have enough PageRank) and comments on blogs.

I have been wrestling with this issue for some time… now that the web is changing, with Web 2.0 being the way of the future, perhaps the heyday of “nofollow” is at an end. At the very least, I think that it should occupy a much lesser role than it has.
The web and SEO is shifting away from former strongholds, such as just trying to get first ranking on Google, to being focussed on traffic… alone… That’s a big step, because all of a sudden your strategy has to change from on-page optimization to off-page, when it comes to

Find out more at The Loss Of Life Of NoFollow